Does it matter how I dress?

I had an interesting debate with a friend of mine recently about why we need to take care in dressing up the way we do and whether it is essential at all to take that much care in our attire. The whole conversation started when I jokingly said that I am going to go the RMS way and grow a mustache and a beard.

In today's society people give a lot of importance to appearances. It is no longer about how neat we dress, but how costly we dress. This depressing tendency has pervaded even developing countries like India. Probably a consequence of the growth of a set of extremely rich trend setters or probably because of the increase in affordability of riches and luxuries.

People not only want to dress rich but also rate others on how they dress. Sometimes this results in funny ironies in the way people dress. In India, known for its high temperatures and humidities, senior IT professionals try to imitate their European and American counterparts and dress in formal suits. They do this because they do not want to be placed on a different tier when they interact with their counterparts previously mentioned. This happens only because there is a prevalent notion, most probably true, that people rate other people based on how they dress.

It is fun to notice how people treat you (on an average) when you walk into an office unshaved and when you walk in clean shaved. When you walk in clean shaved and well dressed people normally will treat you with more respect and more attention than when you walk in dishevelled. Of course this does not apply to cases where the people in the office know you well.

The above deduction will stand true when you meet people randomly in a social gathering or in a professional gathering. So it is as if there is a social mind set prevalent among most people that rate people high or low accordingly as their attire and appearances. There is a rational explanation of this mind set. On an average there is a good probability for a person taking care of his appearances take good care in grooming his capabilities as well.

There is another small theory that has to be considered alongside the above one. A man has only certain amount of time to dedicate for all his different tasks. Most people run at less than 100% efficiencies and they would be able to do justice to all of their tasks. However those who are running at close to their 100% efficiencies will have a problem. Any increase in time allocated for any of their activities will eat into the time available for other activities. Now all of the tasks performed by such people will not be contributing to their efficiencies. So theoretically he can cut down on the time on unproductive tasks to give more time on the productive tasks. This can be explained with a simple example as given below.

Suppose a person has a simple set of 4 tasks - Sleeping - 8 hrs, Dressing Up - 1 hr, Travelling - 2 hrs, Working - 13 hrs. Work is where he actually produces something of value. Now if his work is not affected by the way he dresses (sometimes it does as in the case of a marketing executive) the 1 hr he spends on dressing up is a total waste as far is productivity is concerned. Same is the case with traveling. If however he reduces the time he spends on sleeping and instead use that for working he will slowly start seeing a reduction in the actual productivity because of a lack of rest. Similarly for marketing executives, spending time on dressing might actually increase their productivities.

Again there is another scenario that is worth looking at. Suppose you are an IT professional who has an idea that you would like to present to a group of investors. Even if the only thing that the investors are going to look at is your idea, if you think that there is a slightly better chance of you landing a deal if you go in formal attire, you should.

Psychologists give another reason why one should dress well. This might not apply to those people who don't give a damn to the way they dress and totally unaffected by the way they dress irrespective of the group of people they are in the midst of. Dressing well usually gives a more confident feel to those people who are aware of the notion that other people will look at the way you dress (read it as most people - at least in Kerala). It is interesting in this context to note that the notion is less strong in developed countries like US and UK and more strong in countries like India.

It is basically a decision that you have to make regarding the way you dress. Ultimately what matters is how you feel and not how others feel. If you think you should, you should; if not, you shouldn't.

There are a couple of seemingly contradicting sayings that relate to appearances - "Do not judge a book by its cover" and "First impression is the best impression". The first one is the general rule for all people to follow and the second one is a conclusion given the fact that most people do not follow the first rule.